About us

About Story of July

At Story of July we work in a magical place where anything is possible. We believe that every tradition, place and object has a story. We would like to inspire and give a lot of positivity with the designs we make. Celebrating life is our main goal and that's the best start you can think of when we design a new collection. We draw all illustrations by hand with lots of love. And that is why we are very happy when we come across a design at your home. We want to bring innovation to all celebrations of life in a colorful way!

Story of July started after the birth of our son Bodhi in July 2019. Hence the name 'Story of July'. The design of his birth announcement has been the start of what we believe is the most beautiful company there is, and we hope to delight the people around us with this as well.

About us

My name is Tessa and after graduating from the art academy I started designing designs for a beautiful lifestyle brand. While designing, I found that my creativity flowed by taking inspiration from nostalgic themes, cultures and imaginative stories. My handwriting is also described as refined, detailed and innovative. I was born in New Zealand and therefore get a lot of inspiration from nature, which you can also see in our collections. In addition to creating, there is a lot involved in the webshop. Unfortunately, I am very chaotic by nature! But luckily I have someone who provides structure within Story of July: my very sweet husband Sander. In the background he is constantly working on the technical part, which is an indispensable and important link for Story of July.


Nature is extremely important. Mother nature cares a lot about us and that's why we think it's important to give back too. In addition to choosing a beautiful paper type, we print the designs on an eco-friendly paper type with an FSC quality mark.


We design everything by hand in our own studio. And like to share the process from drawing to card. We regularly share a poll on Instagram so that the customer can help decide on a design. We are in full development and new products will always be added to our permanent collection, follow our socials to stay informed.


We believe that special events should be celebrated beautifully, and that it's all about you (the customer). We have therefore chosen not to mention our brand anywhere on the map. We work with an editor, but we also think it's important to provide support if you can't figure it out, or if you prefer a different color than we offer on the website. Do not hesitate to send us an email with your question or wishes.

We hope that you will be as happy as we are with the world called 'Story of July'.
Have fun choosing your ticket!

Tessa & Sandra